The company was incepted in 1987, and has had a long journey setting up manufacturing units in Mohali in 1996 and in Baddi in 2004, have a comprehensive channel partner network through out the country. In all products manufactured by the company strict quality control is exercised on the input raw material, In process quality control and through PDI and quality assurance all in keeping with international practices and procedures to turn out a high quality product which delivers complete product satisfaction and customer delight.
Main product categories comprise of Gold Purity Analysers (EDXRF) Machines with world class hardware and main parts from USA and EUROPE guranteed for hours of certified performance and calibrated to suit Indian gold making techniques and Indian jewellery. Carries a company's standard warranty which may be extended on demand with applicable charges.
Other main products manufactured are the complete range of Electronic Weighing Scales and Balances and Systems for the largest variety of applications ranging from Jewellery; Industry; Retail; and special applications, with a large market share of 52% approximately in the industrial hubs of the region. Complete after sales service back up team operates from all our factories and offices aiming to provide the quickest back up at the Back end call of the customer.
The company is lead by Ravinder Singh Virk – a Commerce graduate & post graduate in Management,having headed various positions in the Corporate world the last being All India Marketing Manager,Resident Director and Advisor Marketing in Auto Controls Ltd. The service team headed by a technocrat Jasvinder Singh as technical director with over all responsibility of service and training within India and Abroad.
The marketing team is headed by Amandeep Singh an MBA from Narsee Monjee Mumbai,who is spearheading direct marketing as well as channel partners throughout the country.
In the rapidly expanding market scene for the company the staff is the main stay with a mix of the old guard and a new breed joining and contributing shoulder to shoulder to satisfy the objectives of the company.